Recent ads by Zomato portal of restaurants has sparked off fresh doubts on the safety of men in the society. Abuse of men is so rampant in the society that it is - "Too obvious to be as good as oblivious". This is clearly evident from the inaction of the society on married men topping the list of suicides year over year. Being consistent with the existing male hatred in the society, Zomato has come up with an ad campaign for promoting their new-year bashes wherein, in every ad the husband/boyfriend is slapped by his woman and this is being projected as form of acceptable social treatment towards men. However, in reality the ad is highly sexist in nature and needs not only to be taken off-air but Info Edge, the Venture Capitalists behind Zomato Group must be taken to task for sponsoring promulgation of male hatred in the society.
Look at the ads below for yourself and decide - "Do you want your sons/brothers to be treated like this?"
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What is so funny. Let me ask your wife/gf to slap you daily and then we all will laugh. Then we will discuss its humor quotient.
Male-haters like you are responsible for 62000 husbands committing suicide every year in India.
Sex starved men like you think it is fashionable to abuse, demean, belittle and denigrate men and perpetrate pernicious societal attitudes against men, thinking it to be a source of feminine attention and it is this sick attitude of society, especially men that warrants to be changed.
No it's not funny. Slapstick CAN be funny. Consider The Three Stooges. The point of comedy is to do something opposite of what you expect. So a dad wearing a dress is funny. Not because men wearing dresses itself is funny, who cares. But because we don't expect it.
Women slapping men is SUCH a staple that it's not funny at all. So even on a sheer comedic level these commercials fail.
Next what is their message? Really. Honestly? I have no idea. Buy from Zomato and get slapped? Buy from Zomato OR get slapped? Really? Ok well I'm not going to and I hope my Indian Brothers refuse to buy from them also.
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As I think about the today's theme - it reminds me of Thomas Edison, the man who invented the electric bulb. He had made a famous statement "Things are 99% perspiration, 1% inspiration"
Same applies to men's rights movement as well. It is a matter of constant awareness campaign and hitting at our opponents and proponents of male abuse. Contrary to popular belief, it is 3 times easier to abuse a male than a female because males have no support structure and male abuse is accepted by the society as social service.
As I have repeatedly mentioned in my articles that cultures have deceived men, acting as vultures. Men have been used as the FREE ATM MACHINE, the UNPAID BODYGUARD, the de-facto PROTECTOR and PROVIDER, etc.by cultures and in the process have been reduced to disposable entities. Their abuse is considered a social service now.
And men, the way they are, are in a great way responsible for this. They rarely challenge or question conventions, traditions, histrionics and stereotypes thrust upon them. They do not feel the need to fight for their rights - only a handful of them are doing though scores are getting victimized. They do not demand for their space in the society and accept things as offered to them.
To this effect, today I take the example of Skandagupta - the great emperor of India. His stepmother has him sent to Ujjain so that her son can be made the emperor. He obeys her. But then the Huns attack India under the leadership of Attila the Hun. The army of Skandagupta calls him back as they needed his expertise.
Menz Corner 
