Hats off to Videocon Mobile Services and the ad agency for publically showcasing the "Silent Sacrifices" that men make. The MAN in the ad offers his own umbrella to the WOMAN while he himself gets drenched in rain and is still smiling! 99% men are like that, they make SILENT SACRIFICES smilingly and still take the burden of blames upon them in case of accidental failures. But in wake of "Skyrocketing Expectations" from men and "Nosediving Acceptance Levels", is it not time that men too demand Protection for now its time - "The Protector is Protected". And hence this question to all men - "Oh thy Protector, Who Shalt Protect Thou?"
See this ad of i10 featuring Bollywood Heartthrob and King - Shah Rukh Khan - below.
There is no difference between a car and a woman for SRK. And then SRK says, "We'll change her name to i10". It cannot get any better. Hats off for a masculist ad.
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The Latest commercials by the Deodarant Maker, AXE, clearly show this. AXE could not have designed these ads unless they were a reality, just like the Tata Sky designed ads around "Domestic Violence Faced by Husbands" because they (Tatas and the ad designers) knew that Domestic Violence from wife is a stark social reality.
Have a look at the ads below,
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The new ads by Tata Sky, clearly show the kind of mental torture that wives do on husbands and go unpunished. Given the social conditioning, even the men could not do anything about the torture but tolerate it. It speaks of reality - Domestic Violence on men by their wives.
See the ads and know the reality and rectify your perceptions.
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As I think about the today's theme - it reminds me of Thomas Edison, the man who invented the electric bulb. He had made a famous statement "Things are 99% perspiration, 1% inspiration"
Same applies to men's rights movement as well. It is a matter of constant awareness campaign and hitting at our opponents and proponents of male abuse. Contrary to popular belief, it is 3 times easier to abuse a male than a female because males have no support structure and male abuse is accepted by the society as social service.
As I have repeatedly mentioned in my articles that cultures have deceived men, acting as vultures. Men have been used as the FREE ATM MACHINE, the UNPAID BODYGUARD, the de-facto PROTECTOR and PROVIDER, etc.by cultures and in the process have been reduced to disposable entities. Their abuse is considered a social service now.
And men, the way they are, are in a great way responsible for this. They rarely challenge or question conventions, traditions, histrionics and stereotypes thrust upon them. They do not feel the need to fight for their rights - only a handful of them are doing though scores are getting victimized. They do not demand for their space in the society and accept things as offered to them.
To this effect, today I take the example of Skandagupta - the great emperor of India. His stepmother has him sent to Ujjain so that her son can be made the emperor. He obeys her. But then the Huns attack India under the leadership of Attila the Hun. The army of Skandagupta calls him back as they needed his expertise.
Menz Corner 
